Field force management for the pharmaceutical and lifestyle sector

  • Ensure optimal coverage of all pharmacies, drugstores, perfumeries and physicians

  • Optimise direct sales

  • Secure access to retail and trade

  • Increase efficiency and effectiveness of your sales force

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Field force management for the pharmaceutical and lifestyle sector

Competition has intensified significantly for both over the counter (OTC) and prescription drugs (RX) due to less possibilities for price fixing and increased advertising spending. As a result, consumers have become more insecure and are increasingly relying on their pharmacists’ and healthcare professionals’ recommendations. In this competitive environment, the higher quality customer service and support your sales representatives are able to provide, the better.


Drugstores and perfumeries are also under great pressure as they fiercely compete with online shops. They have to keep up with trends and provide a wide selection of products, all while keeping prices low. PTV Map&Market enables you to provide good service and guarantees a strong in-store presence, both of which is essential for good sales.

PTV MAP & MARKET, Strategic and functional geo-management, geo-sales, geo-marketing, Field service planning, Location planning, and regional optimization, Visualization, and analysis of company and market data. Detailed urban planning, References_and_Sucess_Stor

How PTV Map&Market helps the pharmaceutical and lifestyle industry

Direct sales:

Forklift Delivery

Retail and trade:

Zero Waste Store
  • Create optimized visit schedules and routes

  • Arrange customer visits according to individual frequencies and criteria

  • Benefit from improved customer service

  • Identify ideal markets and stores for campaigns

PTV Map&Market in Pharmaceutical and Lifestyle Industry

Beauty Cream
Dietmar W. Haufe

P & G - Prestige Products

"Thanks to PTV Map&Market we now have an evenly balanced workload distribution among our field employees.”

Prescription Drugs
Frank Geßner

Boehringer Ingelheim Pharma – Pharmaceuticals

“PTV has provided us with an optimal solution for planning our visits that fully considers the industry-specific requirements.”

Pharmaceutical Machinery
Oliver Konwer

Novartis Pharma 

Changes in the field of pharmaceutical marketing required new sales concepts, so Novartis commissioned PTV AG to re-plan the weekly call districts for its consumer health/OTC pharmaceutical sales force across Germany.

PTV Map&Market with CRM integration


HANA Cloud Platform

PERFECT Synchronization with your CRM

The perfect match: Our partner solutions



PTV Map&Market industry applications

Field Force Planning for Consumer Goods

How PTV Map&Market boosts the efficiency in the FMCG sector

Field Force Management for Pharmaceutical & Lifestyle sector

How PTV Map&Market helps the pharmaceutical and lifestyle industry

Retail Location Planning

How PTV Map&Market determines the best location for your store

Field Force Management for Services

How PTV Map&Market plans schedule and driver routes for field services

Why Choose


Field Force Optimisation with PTV Map&Market

  • Minimize your planning effort

  • Maximize the efficiency of your workforce

  • Reduce costs

  • Determine your optimal headcount and territory coverage

Consider all restrictions in field force planning with PTV Map&Market

  • Visit frequency and intervals

  • Customer requests

  • Opening hours

  • Working hours of employees

Boost productivity with our field force app 25h

  • Create optimal schedules, sequences of stops and driving routes

  • Automate scheduling with date suggestion function

  • Avoid idle time thanks to radius and corridor search

  • Stay flexible with mobile app, web client or API

Boost sales force motivation with PTV Map&Market

  • Motivate sales force

  • Distribute workload in a fair way

  • Plan territories and visits transparently

  • Remain flexible on the road

Exact planning thanks to detailed map material with PTV Map&Market

  • Optimised sequence of stops

  • Detailed planning in urban areas

  • Up-to-date map material