Retail location planning with PTV Map&Market

  • Optimize strategic location planning

  • Visualize geographical data

  • Analyse the flow of goods

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Retail location planning with PTV Map&Market

Economic success in the retail and trade sector is based on making the right strategic decisions – ideal store locations, warehouse distribution and an optimal flow of goods are key. Where should you open a new branch to gain access to a new catchment area, while avoiding cannibalization with an already existing branch?

You need to know where consumers, competitors, your warehouses and branches are located. Lists and tables aggregate data, but they don’t help you gain a quick overview of all relevant information . What you need is a well-structured map that visualizes demographic and geographical data.


The geo-marketing and retail location planning software PTV Map&Market offers you the right tools for analysis, visualization, and optimization for your site planning. This way, you avoid wrong investments and are closer to your customers.

PTV MAP & MARKET, Strategic and functional geo-management, geo-sales, geo-marketing, Field service planning, Location planning, and regional optimization, Visualization, and analysis of company and market data. Detailed urban planning, References_and_Sucess_Stor

PTV Map&Market in Retail Industry

Puppy Portrait
Dennis Tusche

VitaKraft - Pet food

"We optimized our national sales structure and territories, and thereby reduced travel times of our field force by 17%.”

Home Theater Family
Marco Lipinski

Tele Columbus GmbH – Cable provider)

"Choosing PTV Map&Market means real added value for us. Location decisions are now made quickly and in the truest sense of the word close to the customer. Possible restructuring can be simulated in seconds in the form of "what if" scenarios."

Fruit Juice
Nicolai Dortmann

Ball Packaging Europe – Drink can producer

“In the past, we never analysed the optimisation potential of our processes. Since we started working with PTV Map&Market, we analyse our flows of goods regularly and understand them much better. This way we save transport costs and at the same time do something good for the environment." 

PTV Map&Market with CRM integration

PERFECT Synchronization with your CRM

The perfect match: Our partner solutions



PTV Map&Market industry applications

Field Force Planning for Consumer Goods

How PTV Map&Market boosts the efficiency in the FMCG sector

Field Force Management for Pharmaceutical & Lifestyle sector

How PTV Map&Market helps the pharmaceutical and lifestyle industry

Retail Location Planning

How PTV Map&Market determines the best location for your store

Field Force Management for Services

How PTV Map&Market plans schedule and driver routes for field services

Why Choose


Field Force Optimisation with PTV Map&Market

  • Minimize your planning effort

  • Maximize the efficiency of your workforce

  • Reduce costs

  • Determine your optimal headcount and territory coverage

Consider all restrictions in field force planning with PTV Map&Market

  • Visit frequency and intervals

  • Customer requests

  • Opening hours

  • Working hours of employees

Boost productivity with our field force app 25h

  • Create optimal schedules, sequences of stops and driving routes

  • Automate scheduling with date suggestion function

  • Avoid idle time thanks to radius and corridor search

  • Stay flexible with mobile app, web client or API

Boost sales force motivation with PTV Map&Market

  • Motivate sales force

  • Distribute workload in a fair way

  • Plan territories and visits transparently

  • Remain flexible on the road

Exact planning thanks to detailed map material with PTV Map&Market

  • Optimised sequence of stops

  • Detailed planning in urban areas

  • Up-to-date map material